Comments on: A Website Realignment: Day 9: Branding Berchman http://www.berchman.com/a-website-realignment-day-9-branding-berchman/ WordPress and Thesis Expert. First things first but not necessarily in that order. (Topics may shift while in flight) Wed, 28 Jul 2010 19:51:32 +0000 hourly 1 http://wordpress.org/?v=abc By: A Website Realignment: Day 12: Branding Berchman — berchman.com http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1333 A Website Realignment: Day 12: Branding Berchman — berchman.com Sat, 29 Aug 2009 18:00:30 +0000 http://www.berchman.com/?p=593#comment-1333 [...] that brings something else into play that my friend Thomson Dawson put perfectly as a comment on my previous post. He said, Brands make promises. When the promises are kept, the value of the brand grows. The key [...] [...] that brings something else into play that my friend Thomson Dawson put perfectly as a comment on my previous post. He said, Brands make promises. When the promises are kept, the value of the brand grows. The key [...]

]]> By: berchman http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1740 berchman Thu, 27 Aug 2009 04:53:00 +0000 http://www.berchman.com/?p=593#comment-1740 Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process. Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process.

]]> By: berchman http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1422 berchman Wed, 26 Aug 2009 21:53:00 +0000 http://www.berchman.com/?p=593#comment-1422 Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process. Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process.

]]> By: berchman http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1330 berchman Wed, 26 Aug 2009 20:53:00 +0000 http://www.berchman.com/?p=593#comment-1330 Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process. Thomson, Thanks much for your insights on branding. You nailed it and I totally agree that authenticity is key. In fact it was something I forgot to put in this post. I will add it in. I welcome your comments again and again during this process.

]]> By: A Website Realignment: Day 9: Branding Berchman — berchman.com http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1328 A Website Realignment: Day 9: Branding Berchman — berchman.com Wed, 26 Aug 2009 03:37:44 +0000 http://www.berchman.com/?p=593#comment-1328 [...] Re­a­d m­o­re­: A­ Webs­i­te Rea­li­gn­m­en­t: Da­y­ 9: Bra­n... [...] [...] Re­a­d m­o­re­: A­ Webs­i­te Rea­li­gn­m­en­t: Da­y­ 9: Bra­n… [...]

]]> By: thomson dawson http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1326 thomson dawson Tue, 25 Aug 2009 14:23:36 +0000 http://www.berchman.com/?p=593#comment-1326 I think it is essential to understand that a "brand" (person, organization or product) is the total of perception and experience people have. Brands make promises. When the promises are kept, the value of the brand grows. The key to "branding" (defined as the act of building equity into your value proposition) is to separate your value proposition from the slush pile. The key to separating your value proposition from the slush pile is to engage in what matters to you (authenticity is more powerful than originality) and have what matters to you matter (serve) to others.<br><br>Remember that customers determine which brand lives and which ones die... whatever you are doing it must matter to others...<br><br>rock on Bert...you are on your way to discovery!<br><br>Thomson Dawson<br><a href="http://www.whitehotcenter.com" rel="nofollow">www.whitehotcenter.com</a> I think it is essential to understand that a “brand” (person, organization or product) is the total of perception and experience people have. Brands make promises. When the promises are kept, the value of the brand grows. The key to “branding” (defined as the act of building equity into your value proposition) is to separate your value proposition from the slush pile. The key to separating your value proposition from the slush pile is to engage in what matters to you (authenticity is more powerful than originality) and have what matters to you matter (serve) to others.

Remember that customers determine which brand lives and which ones die… whatever you are doing it must matter to others…

rock on Bert…you are on your way to discovery!

Thomson Dawson
http://www.whitehotcenter.com

]]> By: berchman http://www.berchman.com/a-website-realignment-day-9-branding-berchman/comment-page-1/#comment-1324 berchman Tue, 25 Aug 2009 14:07:44 +0000 http://www.berchman.com/?p=593#comment-1324 I do know and agree that for a personal brand it would mean changing yourself. However, if you were an ornery and obstinate person it might be worth looking into some change! For a corporate brand I think its different though. It's probably easier to change a corporate brand than a personal brand but that is not really the focus of this post, or series. I do know and agree that for a personal brand it would mean changing yourself. However, if you were an ornery and obstinate person it might be worth looking into some change! For a corporate brand I think its different though. It's probably easier to change a corporate brand than a personal brand but that is not really the focus of this post, or series.

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