WordPress and Thesis Expert. First things first but not necessarily in that order. (Topics may shift while in flight)

A Website Redesign

A new portfolio solution in more than one place.

June 21, 2010

Ever since I started to focus on Berchman.com I realized that my former “company” website, HamiltonBerchman Design Group, Inc., was no longer maintained, correct, or relevant. However, at the time I was fortunately too busy to even think about doing anything to the site. Then one day I was doing research on a project and [...]

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A Website Realignment: Day 105: Content and Its Function

November 30, 2009

This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.

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A Website Realignment: Day 56: Branding Berchman

October 8, 2009

This post is the first in what may be many video posts (ie., vlog posts). I am exploring new content formats so this may appear to be a bit ‘raw’ and unrehearsed, but it is real. I’m not reading a script (although you do see me look off and pause—I’m looking at a whiteboard with [...]

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A Website Realignment: Day 45: Branding Berchman

September 26, 2009

Note: Recently someone asked to see all the posts from this series. They were reading the “Day X” as a series that was a post every day. Under that logic you would see there are many posts “missing” in this series. However, that is not the case. I am working on this project most days, [...]

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A Website Realignment: Day 12: Branding Berchman

August 25, 2009

The next step in branding Berchman.com is to develop a positioning statement. From the brandeo website: “Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.” [...]

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A Website Realignment: Day 9: Branding Berchman

August 25, 2009

I’m picking up where I left off on the previous post. So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand. But what else is there that might have an influence on my personal brand? My opinions, likes, and [...]

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A Website Realignment: Day 8: Branding Berchman

August 24, 2009

Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am [...]

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A Website Realignment: Day 0

August 12, 2009

Here is the beginning of what I hope to be a great series of posts. This series will chronicle—in as much detail as I can provide without driving myself or you crazy—the process of reinventing my brand and transforming this website in form and function.

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