This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.
This post is the first in what may be many video posts (ie., vlog posts). I am exploring new content formats so this may appear to be a bit ‘raw’ and unrehearsed, but it is real. I’m not reading a script (although you do see me look off and pause—I’m looking at a whiteboard with [...]
Note: Recently someone asked to see all the posts from this series. They were reading the “Day X” as a series that was a post every day. Under that logic you would see there are many posts “missing” in this series. However, that is not the case. I am working on this project most days, [...]
The next step in branding Berchman.com is to develop a positioning statement.
From the brandeo website:
“Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.”
I would adjust [...]
I’m picking up where I left off on the previous post. So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand. But what else is there that might have an influence on my personal brand?
Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am [...]
Here is the beginning of what I hope to be a great series of posts. This series will chronicle—in as much detail as I can provide without driving myself or you crazy—the process of reinventing my brand and transforming this website in form and function.
travisreed: How do you link blog posts to template so when you post a blogs from...
Caesar: So in the place where “your content goes here” where do you find...
Todd Libby: This video certainly is inspiring indeed. I can relate with some of these...
Catharine: I know AdSense typically takes a while to show up on a site, but I've...
londonderrylaura: Help! I got to the step “Tweak the Settings” and it did...
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