I knew about this video a while back when it was in production. I had read about it somewhere in an RSS feed, or was it Twitter?, or Facebook?, or LinkedIn?… anyhow I did know that this video was being created. Day before yesterday Seth Godin brought it to back to my attention. I took [...]
I’ve been meaning to publish a post like this for a while. The irony of that combined with the topic is not lost on me and I find quite priceless. Have a look+listen and let me know what you think in the comments below.
Do you publish? or Do you wait?
Sometimes one has the need to create a custom, or “funky” header navigation and today is the day for me. So I thought I would document the process of what I do to help you with a custom navigation challenge.
We want to create a vertical navigation as is seen below in the previous version of [...]
I hear this question quite often from clients and thought I would answer it as best I could. If you are in the market to hire someone to build your website, or if you are a designer/developer perhaps this explanation will help.
I’ve decided to use the power of video to convey my answer. I find [...]
Note: Recently someone asked to see all the posts from this series. They were reading the “Day X” as a series that was a post every day. Under that logic you would see there are many posts “missing” in this series. However, that is not the case. I am working on this project most days, [...]
There is a trend I have been noticing in doing business on the Internet lately and like any place of commerce you eventually see this. What I am referring to is the commodification of services. In other words, if you are looking for a programmer or designer to help you with an Internet based communication project; be it [...]
Something I have at the end of my all my posts is a box letting people know that I am a WordPress expert, Thesis certified designer, and that I can work with you! This shows up on each and every post. I have this setup in Thesis’ custom_functions.php. I thought I would share how I did [...]
The next step in branding Berchman.com is to develop a positioning statement.
From the brandeo website:
“Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.”
I would adjust [...]
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