From the category archives:

Thoughts

Make Lemonade from the Lemons

February 4, 2010

I knew about this video a while back when it was in production. I had read about it somewhere in an RSS feed, or was it Twitter?, or Facebook?, or LinkedIn?… anyhow I did know that this video was being created. Day before yesterday Seth Godin brought it to back to my attention. I took [...]

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Taking time to update

January 20, 2010

I’ve been remiss in updating the blog. This is for various sorted reasons. Suffice it to say that I am back. Here is a video to help catch up.

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A Website Realignment: Day 105: Content and Its Function

Thumbnail image for A Website Realignment: Day 105: Content and Its Function November 30, 2009

This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.

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How Long Does Making My WordPress Website Take?

October 30, 2009

I hear this question quite often from clients and thought I would answer it as best I could. If you are in the market to hire someone to build your website, or if you are a designer/developer perhaps this explanation will help.
I’ve decided to use the power of video to convey my answer. I find [...]

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Thesis 1.6 Out of Beta

Thumbnail image for Thesis 1.6 Out of Beta October 20, 2009

DIYThemes has unleashed the final version of Thesis 1.6. While the beta has been out for weeks I never downloaded it from a combination of busyness and being prudent. How many times have you been burned for being an early adopter? For me too many, so in the words of Yoda, “Patient you must be.”

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A Website Realignment: Day 56: Branding Berchman

October 8, 2009

This post is the first in what may be many video posts (ie., vlog posts). I am exploring new content formats so this may appear to be a bit ‘raw’ and unrehearsed, but it is real. I’m not reading a script (although you do see me look off and pause—I’m looking at a whiteboard with [...]

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The subtle difference between Arial & Helvetica.

September 29, 2009

via imgur.com
While I’ve always known these two typefaces to be ’somewhat’ close in appearance this graphic makes it easy to see the difference. Remember… Arial for screen, Helvetica for print.

Posted via web from berchman’s posterous

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Help In Choosing a Specialist. It’s in the Value.

Thumbnail image for Help In Choosing a Specialist. It’s in the Value. September 25, 2009

There is a trend I have been noticing in doing business on the Internet lately and like any place of commerce you eventually see this. What I am referring to is the commodification of services. In other words, if you are looking for a programmer or designer to help you with an Internet based communication project; be it [...]

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