WordPress and Thesis Expert. First things first but not necessarily in that order. (Topics may shift while in flight)

From the category archives:

Thoughts

The subtle difference between Arial & Helvetica.

September 29, 2009

via imgur.com While I’ve always known these two typefaces to be ‘somewhat’ close in appearance this graphic makes it easy to see the difference. Remember… Arial for screen, Helvetica for print. Posted via web from berchman’s posterous

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Help In Choosing a Specialist. It’s in the Value.

September 25, 2009

There is a trend I have been noticing in doing business on the Internet lately and like any place of commerce you eventually see this. What I am referring to is the commodification of services. In other words, if you are looking for a programmer or designer to help you with an Internet based communication project; be it [...]

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A Website Realignment: Day 12: Branding Berchman

August 25, 2009

The next step in branding Berchman.com is to develop a positioning statement. From the brandeo website: “Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.” [...]

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My first post to posterous

August 23, 2009

Testing this posting out. Seeing what other services it “automatically” posts to by default. May take some tweaking to get this working how I like. Posted via email from berchman’s posterous – UPDATE: I have noticed that when I email to the default posterous.com address for my account posts show up here automatically. I will [...]

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Paying the price. One way or another.

July 27, 2009

Today I was reflecting upon a common occurrence among people that I talk to with regard to their website(s). The people I talk to either want a new website or they have one and want to update/add/delete a design or function of the site. These conversations either happen through email or in person and become [...]

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Signpost in the road. Turning 40.

May 1, 2009

May first. May Day. Today is my birthday and you can tell by the sign above that it’s a round number of some notariety. It is an age that to some is a milestone, a turning-point, for others it is a sign of dread. As for me I am actually stepping back and not assigning [...]

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Thesis Tutorial: Dynamic Image Header with Transparent Logo

April 28, 2009

One of the tools that I use is Chris Pearson’s fantastic Thesis WordPress theme framework. In an effort to contribute back to both the Thesis and WordPress communities I have documented how to embed the Next-Gen Gallery plugin to your header, or banner image and place your logo above it. This functionality allows you the [...]

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Get Perspective On Your Stress

April 14, 2009

My wonderful wife is a teacher at The Thacher School. One week every school year each teacher is required to take on the responsibilities of the T.O.A.D. (Teacher On Active Duty). One of the duties is to give what is called a “TOAD Talk” Monday morning to a full assembly of the school; students, faculty [...]

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