Three things shared with me from friend Steve Barlament the other night at dinner. We were discussing my upcoming marketing campaign for my business and the fact that it will be my first ‘true’ marketing campaign. Everything to date has all been word-of-mouth which has been fine, but the level of success I would like with my business will not be achieved through word-of-mouth. The services of my business and skills I possess are not going to become the next viral wave to hit the Internet. It would be cool if that were the case, but it ain’t going to happen.
When I told Steve about the idea I am proposing for my marketing he said that there are three things that are key to any business endeavor. You need not have all three of these (which is ideal) but we agreed that if you can get 2 of 3 it is a valuable experience.
- ENJOY
You should enjoy what you are doing, right? Otherwise you are toiling away valuable hours of your life on something that sucks–plain and simple. I did say above that having 2 of three of these components is important, but if this one is missing the other two had better be HUGE in scale to make up for this important component. - LEARN
It is always good to learn something new. Sometimes learning is an intentional experience, other times it shows up on your doorstep gift wrapped or not. In any event learning from what you do is key to advancing your mind, your cause, your life, and the evolution of humans. - PROFIT
“It’s all about the Hamilton’s baby!” When it comes right down to it, when in business it is about being in the black and making cash money. While we would hope that every hair-brained idea we think of would create profit it just doesn’t happen that way. It is a game of hit and miss.
So, if you can manage to get 2 out of 3 of these with any business initiative you should consider it a success. The level of each component is, of course, open to interpretation. However, when looking back up at the list right now I would love to Enjoy and Profit all the time but we all know that is not going to be the case. One thing is true, if you do nothing at all, you will not have a chance at any of this.
What do you think?
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