August 25, 2009
The next step in branding Berchman.com is to develop a positioning statement. From the brandeo website: “Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.” [...]
Read the full article →
August 25, 2009
I’m picking up where I left off on the previous post. So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand. But what else is there that might have an influence on my personal brand? My opinions, likes, and [...]
Read the full article →
12
