I’m picking up where I left off on the previous post. So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand. But what else is there that might have an influence on my personal brand?
Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am [...]
As the sun sets on this the first day of 2009 I have had some time to reflect.
Many people look at New Years Day as a time to initiate their resolutions. In years past I have concocted my own list of resolutions only to find that 3 weeks later they were nice ideas and that [...]
I just completed reading Seth Godin’s, “The Dip.” An interesting little read that presented mostly things that I already knew in various pieces from a variety of sources. However, it is all distilled into a simple, quick, and easy read.
What I got out of this book was some clarity. I suspected I was in a [...]
I have been meaning to post about the brand of Barack Obama for a while. Then yesterday my dad emails me a link to a post by Andrew Romano about this very topic with the bonus bit of having interviewed Michael Beirut who is a partner at Pentagram. It’s certainly worth a read for his [...]
Well this past week was an exercise in getting back to the flow. Back to the flow of the family life—making coffee for my wife in the morning, taking kids to school, changing diapers, making bottles, getting kids to bed, watching movies with my wife. And getting back to the flow of work—turning off vacation [...]
Something I am not good at is taking a break from work. Any type of break–5 minutes or 5 days. On a daily basis I find myself sitting at the machine for 3 hours at a stretch without getting out of the chair. Obviously this is not good. I did get a pedometer over the [...]
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Over the weekend I was thinking about focus and how much it matters. I’ve written about focus on this blog before. What this blog is focused on, what my company is focused on, and what I am focused on. I have found out that all of these things are focused on too many other things. [...]
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