realignment

A Website Realignment: Day 105: Content and Its Function

Thumbnail image for A Website Realignment: Day 105: Content and Its Function November 30, 2009

This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.

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A Website Realignment: Day 56: Branding Berchman

October 8, 2009

This post is the first in what may be many video posts (ie., vlog posts). I am exploring new content formats so this may appear to be a bit ‘raw’ and unrehearsed, but it is real. I’m not reading a script (although you do see me look off and pause—I’m looking at a whiteboard with [...]

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A Website Realignment: Day 12: Branding Berchman

Thumbnail image for A Website Realignment: Day 12: Branding Berchman August 25, 2009

The next step in branding Berchman.com is to develop a positioning statement. From the brandeo website: “Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.” [...]

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