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A Website Realignment: Day 56: Branding Berchman

October 8, 2009

This post is the first in what may be many video posts (ie., vlog posts). I am exploring new content formats so this may appear to be a bit ‘raw’ and unrehearsed, but it is real. I’m not reading a script (although you do see me look off and pause—I’m looking at a whiteboard with [...]

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A Website Realignment: Day 12: Branding Berchman

Thumbnail image for A Website Realignment: Day 12: Branding Berchman August 25, 2009

The next step in branding Berchman.com is to develop a positioning statement. From the brandeo website: “Also referred to as a brand strategy, positioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.” [...]

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Interesting Comparison of Words

September 4, 2008

There is a great tool called Wordle. It allows you to input text in a variety of ways and then creates “word art” based on the repetition of words within the submitted text. The physical size of the words represent the number of times that word was said. So the word used most often in [...]

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