Interesting post today on Dawud Miracle’s blog titled “Why you need to invest in your business.”
For those people running a truly small business (less than $150,000 in gross receipts annually) spending money on non-tangible items can be a tricky game. Your marketing and promotion budget looks like the jar above.
What I mean is spending money [...]
Three things shared with me from friend Steve Barlament the other night at dinner. We were discussing my upcoming marketing campaign for my business and the fact that it will be my first ‘true’ marketing campaign. Everything to date has all been word-of-mouth which has been fine, but the level of success I would like [...]
I find the limitlessness of possibilities to any given situation both exciting and maddening at times. I’m not talking about your run-of-the-mill situation like choosing between gala or granny smith applies at the supermarket. I’m thinking more in terms of running a small business.
I’m talking about making larger decisions such as what form should the [...]
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