thinking

A Website Realignment: Day 105: Content and Its Function

Thumbnail image for A Website Realignment: Day 105: Content and Its Function November 30, 2009

This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.

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A Website Realignment: Day 0

Thumbnail image for A Website Realignment: Day 0 August 12, 2009

Here is the beginning of what I hope to be a great series of posts. This series will chronicle—in as much detail as I can provide without driving myself or you crazy—the process of reinventing my brand and transforming this website in form and function.

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Paying the price. One way or another.

July 27, 2009

Today I was reflecting upon a common occurrence among people that I talk to with regard to their website(s). The people I talk to either want a new website or they have one and want to update/add/delete a design or function of the site. These conversations either happen through email or in person and become [...]

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Turkey Time (actually no)

November 27, 2008

This Thanksgiving our family is near Lake Tahoe at a ski resort called Sugarbowl. The only catch is there is not enough snow for skiing. However, we are still finding things to be thankful for like the company of family and friends, playing games, and a little time in the hot tub. Thanksgiving tends to [...]

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I am in a Dip and I am going to Stick.

April 17, 2008

I just completed reading Seth Godin’s, “The Dip.” An interesting little read that presented mostly things that I already knew in various pieces from a variety of sources. However, it is all distilled into a simple, quick, and easy read. What I got out of this book was some clarity. I suspected I was in [...]

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Intellect Versus Intuition, or “The Thinkaholic”

April 13, 2008

I find that I use my head way to much. What I mean is I use straight thinking, logic, and rationale as a way of navigating many things that are presented in life. The alternative to using straight up thinking/logic is to use your intuition. An example of using your intuition would be how you [...]

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Working in a Vacuum

February 16, 2008

I experienced the contrast of working in a vacuum and working in a group and saw that contrast very clearly. Yesterday I was brainstorming my projects and tasks related to using the GTD system and methodology. When working alone it was easy to crank out this lists of things I would like to do. However, [...]

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Small Business (Non) Spender

January 28, 2008

Interesting post today on Dawud Miracle’s blog titled “Why you need to invest in your business.” For those people running a truly small business (less than $150,000 in gross receipts annually) spending money on non-tangible items can be a tricky game. Your marketing and promotion budget looks like the jar above. What I mean is [...]

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