This next phase of the overall Re-Alignment of Berchman.com as I stated in my first post for this project is to “define purpose, guiding principles, and desired outcomes” with this website.
Here is the beginning of what I hope to be a great series of posts. This series will chronicle—in as much detail as I can provide without driving myself or you crazy—the process of reinventing my brand and transforming this website in form and function.
Today I was reflecting upon a common occurrence among people that I talk to with regard to their website(s).
The people I talk to either want a new website or they have one and want to update/add/delete a design or function of the site. These conversations either happen through email or in person and become a [...]
This Thanksgiving our family is near Lake Tahoe at a ski resort called Sugarbowl. The only catch is there is not enough snow for skiing. However, we are still finding things to be thankful for like the company of family and friends, playing games, and a little time in the hot tub. Thanksgiving tends to [...]
I just completed reading Seth Godin’s, “The Dip.” An interesting little read that presented mostly things that I already knew in various pieces from a variety of sources. However, it is all distilled into a simple, quick, and easy read.
What I got out of this book was some clarity. I suspected I was in a [...]
I find that I use my head way to much. What I mean is I use straight thinking, logic, and rationale as a way of navigating many things that are presented in life. The alternative to using straight up thinking/logic is to use your intuition. An example of using your intuition would be how you [...]
I experienced the contrast of working in a vacuum and working in a group and saw that contrast very clearly. Yesterday I was brainstorming my projects and tasks related to using the GTD system and methodology.
When working alone it was easy to crank out this lists of things I would like to do. However, there [...]
Interesting post today on Dawud Miracle’s blog titled “Why you need to invest in your business.”
For those people running a truly small business (less than $150,000 in gross receipts annually) spending money on non-tangible items can be a tricky game. Your marketing and promotion budget looks like the jar above.
What I mean is spending money [...]
TaosJohn: Okay, man, I watched it, great points, thank you. So yes, what is that cool...
145
